Stack up the Love
Last week we made our first several rings...and learned A LOT.
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| 3mm ring with tiny typewriter font |
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| 6mm ring with medium caps font |
- Lesson 1: The ring must fit the mandrel snugly. If it doesn't, the ring will dent when struck with a marking tool. This would be remedied by a half-size mandrel. Ours is whole-size stepped (rather than tapered, so that we can stamp wide-shanked rings), and sometimes the "whole-size" ring does not fit without slipping.
- Lesson 2: A ring stretches as it is stamped. The more characters, the more stretch.
- Lesson 3: Rings are expensive.
- Lesson 4: Rings are way easier to stamp than message rings, which are tied with the GPS Necklace as my least favorite items to stamp (These are also, ironically, two of our biggest sellers). I was surprised at how easy the rings are!
A Promotional Idea
We've been brainstorming ways to promote our business that don't cost a lot of money. One idea we had came as a sort of accident: An Etsy customer purchased a pendant in a font that is not often chosen, so we took good photos of it and
listed it as a new item in our shop. She was totally delighted to see
her necklace in our shop and proceeded to post the listing on her Facebook page. Sweet! New publicity in an entirely new circle of folks...and it was totally free!
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| Until now, almost no one has chosen the 2.5mm caps font--and it looks so great! We're curious to see how much the product photo will influence customers. |
That got us thinking. What if, when a customer orders an item that we don't often make, we snap some good photos of it, create a listing, and then offer the buyer a sweet deal: Post a link to the listing on your Facebook page, along with a unique promotional code. If someone purchases an item in our shop using that promotional code, we give you something free (like
a minigram or
single disc charm with birthstones).
It's just an idea, but we're definitely willing to try it! It wouldn't necessarily be free, since we may be giving something away, but that's still a pretty minimal investment to enter a new market. Much better than an Etsy showcase--which has
NEVER brought many bites!
We hope you are finding our posts interesting! Thank you for reading.
Enjoy your day. :)
